Design Brief
Project Title: “Fresh” Melon Soda – Product Visualization & Splash Animation
Client: Internal Portfolio
Type: 3D Product Mockup / Commercial Visual
Tools Used: Blender, Photoshop, Adobe After Effects
Objective:
Create a high-impact 3D mockup animation of a melon soda beverage can to showcase advanced product visualization capabilities for use in food & beverage marketing. The goal is to simulate a photorealistic splash effect and a refreshing atmosphere, capturing attention in under five seconds.
Deliverables:
A 4-second animated clip (MP4/WebM for web, ProRes for archive)
1+ high-resolution still image for web portfolio
Optimized assets for use in motion reels and client presentations
Target Audience:
-Beverage brands
-CPG marketing teams
-Packaging designers
-Agencies seeking 3D product visualization for ads or web content
Mood & Style:
Bright, energetic, and refreshing
Highly saturated colors (greens, oranges, and blues)
Realistic lighting, caustics, and fluid simulation to simulate water/melon juice
Vibrant backdrop that complements the product without overpowering it
Version 03 (Final) of Fresh Soda
3D Product process study.
Version 02 of Fresh Soda
Fresh Soda Commercial