HBC Iced Beer Concept

Design Brief
Project Title: “HBC Iced Beer Concept – Product Visualization
Client: Internal Portfolio (Concept for Hackensack Brewery Company)
Type: 3D Product Mockup / Commercial Visual
Tools Used: Blender, Photoshop, Adobe After Effects

Objective:
Create a high-impact 3D mockup animation of the Hackensack Brewery Company showcased beer advanced product visualization capabilities for use in beverage marketing. The goal is to simulate a photorealistic effect and a cool atmosphere, capturing attention in under 3 second loop video (soon to be posted).

Deliverables:
A 20-second animated clip (MP4/WebM for web, ProRes for archive)
1+ high-resolution still image for web portfolio
Optimized assets for use in motion reels and client presentations
Target Audience: Beverage brands, CPG marketing teams, Packaging designers.
Agencies seeking 3D product visualization for ads or web content
Mood & Style:
Bright, refreshing, and cool.
Highly saturated colors (silver, oranges, and blues)
Realistic lighting, caustics, and volume to simulate an icy atmosphere.